Book Title: Market Matching for Online Higher Education Programs
Subtitle: A Starter Guide
Book Description: This user-friendly, action-oriented guide recommends a process for conducting a market analysis for online courses and programs and matching this analysis with institutional assets. This guide will help education leaders identify potential internal and external barriers to entering the market, including policy, culture, market size, and finances.
Market Matching for Online Higher Education Programs by Hoda Mostafa, Priya Mary Mathew, TJ Bliss is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Educational administration and organization