9 Potential Portfolio

Pulling all the relevant assets together into a single, well-defined portfolio is an effective and efficient method for online program development.

Key Question

What set of people, courses, technology, and other assets would best meet learner needs, match the current or future market, and leverage your institutional identity, brand, and priorities?

What is the future like? If Artificial Intelligence were to be used to grade assessments, what new pedagogical / technical skills will be needed in teachers? In students? In administrators?

Will demands on gamification , UI/UX increase? If yes, then how will this impact our course portfolio?

If a large part of industry shifts to use of robots and automation, then how do employability of learners change?

If a large part of society starts heavy consumption of entertainment products (5D fantasy games, etc.), how will that impact the design of curriculum and contents?

 

Examples

EGYPT
Building on regional market trends and institutional strengths will be key at American University in Cairo:

  • Build in-house design and development capacity
  • Smart outsourcing with agile project management
  • Identify popular high revenue graduate programs that have a trending market need and creatively build a unique program that sets AUC as a regional cut above the rest. For example, an MBA infused with local and regional content, case studies, subject matter experts OR a Healthcare Diploma with local data, subject matter experts, and use cases are attracting both local and international learners.

UNITED STATES
The College of Eastern Idaho (CEI) is well-positioned to develop an online program portfolio that could attract many new students. For example, CEI could develop a set of very affordable Bachelor of Applied Technology (BAT) online degree programs. These programs would be attractive to technicians working in any industries that require Associate of Applied Science (AAS) degrees. Most companies want a BAT degree to help their employees advance to manager level. CEI already offers AAS degrees and building on top of these to create a portfolio of online BAT degrees is much less expensive than developing new programs from scratch.

INDIA
University of Petroleum & Energy Studies and Pearl Academy have plans to have certification and diploma courses designed for the students who for some reason can not take regular admission in the institutes. The Ministry of Education has welcomed faculty to create MOOCs for their national platform and the UPES team is creating six courses to be completed by the end of 2021.

 

License

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Market Matching for Online Higher Education Programs by Hoda Mostafa, Priya Mary Mathew, TJ Bliss is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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