Continuous Improvement

Help us improve this resource

We are interested in building a better resource. The questions and examples in this starter guide are not exhaustive but provide a good place to begin an exploration of market analysis for online education programs. Everyone is welcome to contribute to this starter guide and improve it as a resource for online leaders at all levels. As you use this guide, please consider contributing your own answers to the questions, helping us expand the examples available for each asset.

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This starter guide was published under a CC-BY license and may be easily cloned into your local Pressbooks environment if you would like to remix and revise content to better fit your needs. If you do transform our text, please consider sharing your work with us by contacting us over email. Our contract information is available in the Introduction.


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Market Matching for Online Higher Education Programs Copyright © by Hoda Mostafa, Priya Mary Mathew, TJ Bliss is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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